50 years of Medimix: A brief history of India’s largest selling handmade soap

50 years of Medimix: A brief history of India’s largest selling handmade soap

50 years of Medimix: A brief history of India’s largest selling handmade soap

13 June 2019 | Posted By Destination kerala

AVA Group, Manufacturers of the Popular handmade soap medimix, trun 50

Kochi: AVA Group manufacturers of the world's largest selling handmade soap Medimix, celebrates 50 years of its glorious joumey The company still maintains the legacy and onginality of handcrafted soap in the era of mechanized production Medimex onginated in 1969 in Chennai when Dr. VP Sidhan, who was a doctor with the Indian Railways began malong soap to treat skin aliments in railway workers Buoyed by its mention on prescriptions written by doctors treating skin conditions and the confidence his friends placed in him, the homemade remedies for skin ailments turns: into a successful business proposition and creates a legacy product

Commenting on the soumey of Medimo Dr Av Anoop Managing Director, AVA Group said "We have maintained the legacy and originality of the proces passed on by our founder Dr VP Sidhan The art of making soaps by hand is dying now but we at AVA through series of innovation cost-effective measures and with the strong and committed workforce have been able to grow into world's largest selling handmade soap in this 50th year, we are happy to honour and support our stakeholders who have been associated with us since the beginning and will also conduct activities for the development of the communities near the factories. A major initiative has also been the dedication of Sanjeevanama multi-specialty Ayurveda hospital (Koch) to Kerala and Ayurveda

Till the 1990s Medimix fad only che product Mecimo Classic Over the years the brand has extended into Glycerin and Sandal vanants as soap category, apart from handwash Medis purely herbal, with a combination of 18 unique herbs. AVA Group will launch Medemix hair oil, Medimix Shampoo and also a body wash, within the next two years

Today the AVA Group has se plants across South India for Modtax Each plant accounts for approximately 100.000 sacs, every day Medix in South india porn emmaets to 850 toe of soap per month in FY18-19 AVA crossed 10.000 ton production mark The Melorot mpany is achin Rs 500 rond sales volume by EX-2020.

The manufacturing process of medimix is very interesting and unique. the employees come up with innovative ideas and ways and designed machines that work outs without electricity. Every month the company recoves ideas from all workers and in house team studies these ideas if the trail is sucesful, The company implement the idea across its Unites.

 
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